Social Media Content Ideas for Plumbers in 2025: What to Post to Get More Engagement

In 2025, social media continues to be a game-changer for businesses across industries, and plumbing is no exception. With more homeowners turning to platforms like Facebook, Instagram, and YouTube for local services and DIY advice, having a strong and strategic presence is essential. For plumbers, the right content not only builds trust and awareness but also brings in real business.

This guide offers an in-depth look at what to post, when to post, and how to make your plumbing business stand out on social media this year.

Why Plumbers Should Invest in Social Media

Social media is often seen as optional by contractors, but it's one of the most powerful tools for visibility and engagement in today’s digital world. Here’s why plumbers in particular should invest time and resources into a social strategy:

• Increases visibility in your local market.

• Builds trust with potential customers by showing your expertise.

• Encourages customer referrals and reviews.

• Humanizes your brand by showcasing your team, process, and community involvement.

• Drives more website visits and call requests through calls-to-action and link sharing.

The Best Platforms for Plumbers in 2025

You don’t need to be on every platform, but you should focus on the ones where your potential customers spend their time. Here are the best platforms for plumbers to focus on:

Facebook

• Why it matters: Facebook remains one of the most powerful platforms for local businesses, especially for plumbers. With over 2 billion active users, it's particularly effective for reaching homeowners aged 30 and above—your core customer base. Facebook's search functionality allows users to find businesses by location, reviews, and categories, making it a great tool for visibility.

• What to post: Job site photos, customer reviews, service promotions, blog shares, and live Q&A sessions. You can also share community involvement posts to build rapport with your local area.

• Tips:

  • Join and participate in local community groups where people often look for service recommendations.

  • Use Facebook Events to promote workshops or seasonal service specials.

  • Invest in Facebook Ads, which allow hyper-targeted campaigns based on zip code, interests, and demographics.

Instagram

• Why it matters: Instagram is a visual-first platform that's great for showcasing your craftsmanship and team culture. It's especially effective for reaching younger homeowners and couples who are renovating or purchasing their first homes. Instagram also has excellent engagement rates compared to other platforms, and with Reels and Stories, you can stay top-of-mind with your followers.

• What to post: High-quality before-and-after job photos, behind-the-scenes shots, employee highlights, plumbing hacks in Reels, and Story polls or Q&As.

• Tips:

  • Use geotags and local hashtags to increase discoverability in your service area.

  • Leverage Instagram Reels for short, entertaining, and educational content.

  • Maintain an aesthetic grid layout to enhance your brand presentation.

YouTube

• Why it matters: YouTube is the second most-visited website globally and the second largest search engine after Google. For plumbers, this platform offers a unique opportunity to demonstrate expertise through long-form video content. People often search YouTube for home repair solutions, and having videos there can establish you as an authority in your field.

• What to post: How-to videos for minor plumbing fixes, in-depth tutorials, customer success stories, tool and product reviews, and videos explaining common plumbing issues.

• Tips:

  • Use SEO-optimized titles, descriptions, and tags to increase visibility.

  • Break longer videos into playlists (e.g., "DIY Plumbing Tips," "Bathroom Remodels," "Emergency Plumbing Repairs").

  • Add call-to-actions in your videos and description (e.g., "Visit our website to schedule a service" or "Subscribe for weekly plumbing tips").

Top Social Media Content Ideas Plumbers Can Use in 2025

Creating engaging and relevant content for your audience is the key to building trust, increasing visibility, and ultimately driving more business. Below is a comprehensive list of content types plumbers can use to stay active and engaging on social media throughout 2025.

1. DIY Tips Homeowners Love

Educating your audience positions you as a trusted expert. Try content like:

• How to unclog a drain without harsh chemicals.

• What to do if your toilet won’t stop running.

• How to check your water heater for issues.

2. Behind-the-Scenes Stories

Humanize your brand with these:

• Team introductions.

• Time-lapse of a bathroom installation.

• Walkthrough of your work van setup.

3. Problem + Solution Showcases

Create short videos or carousels that show a problem you encountered and how you solved it:

• Before and after pipe replacements.

• Fixing burst pipes.

• Emergency calls and how you responded.

4. Customer Reviews and Testimonials

Social proof builds trust. Showcase happy customers by:

• Filming short testimonial clips.

• Sharing screenshots of 5-star reviews.

• Creating graphics of quotes using Canva.

5. Myth-Busting Videos

There are many plumbing misconceptions. Try busting these:

• "Flushable wipes are safe" — not true!

• "A dripping faucet isn’t a big deal."

• "I can use duct tape to stop a leak."

6. Seasonal Maintenance Tips

Adapt your posts to the time of year:

• Spring: Check your sump pump.

• Summer: Watch for signs of mold from pipe condensation.

• Winter: How to protect outdoor spigots from freezing.

7. Tool Tuesday or Tip Thursday

Create a theme day for recurring content:

• Explain how a pipe camera works.

• Show off your favorite wrench and why you use it.

• Share your most-used supplies and what they’re for.

8. Plumbing Humor

Make your audience smile with:

• Funny memes.

• Reactions to plumbing fails.

• "You know you're a plumber when..." posts.

9. Live Q&A Sessions

Host a live session answering common questions:

• Promote in advance.

• Take questions in real time.

• Reuse the video as YouTube or Facebook content.

10. Community Involvement

Show your local love:

• Volunteering events.

• Sponsor a youth sports team.

• Shoutouts to fellow local businesses.

11. Day-in-the-Life Posts

Give your audience an inside look at a typical day on the job:

• Morning routines.

• Types of calls handled throughout the day.

• Funny or memorable moments.

12. Safety Tips for Homeowners

Educate your followers on:

• When to shut off the main water valve.

• How to identify potential gas leaks.

• What to avoid flushing down the toilet.

13. FAQ Posts

Address common plumbing questions such as:

• "Why is my water pressure so low?"

• "How often should I flush my water heater?"

• "What’s the lifespan of copper pipes?"

14. Before-and-After Comparisons

Visual content that speaks for itself:

• Image sliders on Instagram.

• Short video transformations.

• Descriptive captions outlining the issue and solution.

15. Milestones and Celebrations

Celebrate company achievements or milestones:

• Work anniversaries.

• Customer count milestones.

• Team birthdays or recognitions.

16. Hiring Announcements

Let your community know you're expanding your team:

• Post job openings with brief descriptions.

• Highlight what it’s like to work with your company.

• Share team member testimonials about their experience.

17. Service Spotlights

Educate your audience on the range of services you offer:

• Weekly posts explaining different plumbing services.

• Break down common issues those services solve.

• Link to relevant landing pages or booking forms.

18. User-Generated Content

Encourage your customers to share photos of completed work:

• Offer small discounts for customers who tag your business.

• Repost stories or posts that mention your service.

• Highlight "Customer of the Month" features.

19. Holiday Greetings and Special Offers

Get festive and timely:

• Create posts around major holidays with well-wishes.

• Tie in promotions (e.g., "Holiday Discount: 15% Off Drain Cleaning This Week Only!").

• Use themed visuals for more impact.

20. Blog Highlights

Drive traffic to your website:

• Summarize your latest blog posts in short captions.

• Include eye-catching graphics.

• Add a strong call to action like "Read more on our blog."

With an expanded library of content types to choose from, you can keep your social media feed fresh, valuable, and engaging for your audience year-round.

How to Respond to Comments and Engage with Followers

Responding to comments and messages is a crucial part of any social media strategy. Engaging with your audience shows you care and builds long-term trust.

• Reply to every comment: Whether it's a simple thank you or a detailed answer to a question, respond quickly to create engagement.

• Use names when possible: Personalize your replies to build stronger connections.

• Acknowledge negative feedback professionally: Show empathy and offer to resolve issues offline.

• Encourage continued conversation: End your replies with follow-up questions to keep the discussion going.

Creating a Social Media Brand Voice

Your brand voice is how your business sounds and feels online. A consistent tone builds recognition and trust.

• Professional but friendly: Use clear, simple language without being too stiff.

• Helpful and educational: Focus on giving value before asking for a sale.

• Consistent tone: Whether posting a tip or replying to a comment, keep the voice aligned with your brand personality.

Using Paid Ads to Expand Reach

Organic reach on social media has declined, but paid ads remain a powerful way to reach new customers.

• Target locally: Use zip codes, age, income level, and interests to reach likely customers.

• Promote your best content: Boost posts that already perform well organically.

• Use lead forms and call buttons: Make it easy for users to request quotes or book services right from the ad.

• Track ROI: Use analytics tools to monitor which ads convert best.

Let Transcend Help You Dominate Social Media

We know that plumbers are busy running their businesses, and the last thing you want is to worry about hashtags, content calendars, or video editing.

That’s where Transcend comes in.

We specialize in helping home service contractors like plumbers, electricians, HVAC techs, and roofers grow through modern, proven digital marketing strategies. Our team can:

• Create a full social media strategy tailored to your goals.

• Design and post professional content consistently.

• Run targeted ads to get more leads in your service area.

• Track performance and make data-driven improvements.

Contact Transcend today and let us build a social media presence that brings in more calls, more jobs, and more growth for your plumbing business.